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Where

Product

meets

Behavioral Design

A much better match!!

Hi! I’m Daniel, a product designer who uses psychology to build better products.

B2B, B2C, and SaaS business models

+15 years of experience designing solutions, with a strong focus on product design

Specialist in applying Behavioral Science to Product Design

Google, Tinder, Netflix, Prime Video, and other top companies apply Behavioral Design to improve their products and KPIs. So do I.

If you want, I can show you some quick, useful, and easy-to-watch videos I’ve created for you.

My best

Product Design
projects
Successful creation of the first native consumer app for Bankinter

Bankinter. Fintech

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KPI Improved with Behavioral Design

Increase in checkout conversion by 5.3% by leveraging the positive emotions associated with the color green in discounts and promotions.

eCommerce

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Google applies Behavioral Design to improve its products and KPIs. So do I.

In this video I made for you, you'll see how Google uses two almost identical buttons to improve conversion. Would you do the same?

Amazon, Tinder, Netflix and more

KPI Improved with Behavioral Design

Smart redesign of the donation system for the Charles Darwin Foundation

Charles Darwin Foundation

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KPI Improved with Behavioral Design

Leadership Initiative
From Silos to Synergy. Building a Stronger Dev-Design team

optimizing workflows to boost product quality and reduce QA time by 60%

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Strategic creation of BBVA’s new Global Mobile (GloMo)app for all international markets

BBVA. Fintech

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KPI Improved with Behavioral Design

Improving checkout conversion rate with two strategic Behavioral Design interventions, achieving a +7.1% increase

eCommerce

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Tinder applies Behavioral Design to improve its products and KPIs. So do I.

In this video I made for you, you'll see how Tinder uses color psychology to get more users to subscribe again. Would you do the same?

Amazon, Tinder, Netflix and more

Launch of a consistent and scalable design system for four banking applications

Bankinter. Fintech

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Pioneering the first native consumer app for Avant Money, setting a new standard in digital banking

Avant Money. Fintech

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Knowledge

Sharing

I write a lot about behavioral design
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Google 
Reviews

Part 1 & 2

When you post your first review on Google… and you never stop
Applying the EAST Behavioral Design Framework

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Brexit

The “Status quo” Bias and How a Simple syllable helped set Brexit in motion

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Tinder

The “loss aversion” and how a simple color change can make you feel really bad

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