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I ´m Daniel. Expert Behavioral Product Designer

I apply psychology to craft better products so I improve every KPI. My Superpower.
It's smart. It's effective.

Few do it. I do

+60% 

+15,9%

+7.1% 

You will see outstanding conversion improvements powered by Behavioral Design in My Projects

Not sure what Behavioral Design means? 

Let me explain it like I did to Donal, Maria, and Eva

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5 quick, real brand examples — no theory

Some of the companies I’m currently working with

My best

Product Design
projects

KPI Improved with Behavioral Design

Improving checkout conversion rate with two strategic Behavioral Design interventions, achieving a +7.1% increase. It’s smart, it’s simple, and it works.

eCommerce

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KPI Improved with Behavioral Design

Increase in checkout conversion by +15.9% by leveraging the positive emotions associated with the color green in discounts and promotions. Happy buyers are better buyers.

eCommerce

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First native consumer app for Bankinter Bank. +85% of users moved from web to app for daily banking.

Bankinter. Fintech

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KPI Improved with Behavioral Design

Leadership Initiative
How applying Product and Behavioral Design principles helped build a stronger Dev-Design team, optimize workflows, and cut QA time by 60%.

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KPI Improved with Behavioral Design

Smart redesign of the donation system for the Charles Darwin Foundation

Charles Darwin Foundation

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Take control and unlock new business opportunities with me! You don’t need to be a tech giant to harness the power of 🎓behavioral science—and still get their results.

  • Improve your digital products

  • Boost your KPIs

  • Gain an edge over your competitors

  • Train your teams

Or maybe just because you’re curious.
And curiosity—more than laughter—is what makes us human.

danielortizsanjose@gmail.com

No commitments at all

Strategic creation of BBVA’s new Global Mobile (GloMo)app for all international markets

BBVA. Fintech

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Launch of a consistent and scalable design system for four banking applications

Bankinter. Fintech

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Pioneering the first native consumer app for Avant Money, setting a new standard in digital banking

Avant Money. Fintech

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Knowledge

Sharing

I write a lot about behavioral design
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Google 
Reviews

When you post your first review on Google… and you never stop
Applying the EAST Behavioral Design Framework

Part 1 & 2

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Brexit

The “Status quo” Bias and How a Simple syllable helped set Brexit in motion

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Tinder

The “loss aversion” and how a simple color change can make you feel really bad

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