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Knowledge

Sharing

Sharing daily discoveries in Behavioral Design to inspire designers, entrepreneurs, and curious minds alike.

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Google 
Reviews

Part 1 & 2

When you post your first review on Google… and you never stop.
Applying the EAST Behavioral Design Framework

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Brexit

The “Status quo” Bias and How a Simple syllable helped set Brexit in motion.

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Tinder

The “loss aversion” and how a simple color change can make you feel really bad.

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Lottery

My Aunt Mayka, Lottery Number 06321, and the 14 Biases and Heuristics of “Luck”.

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Charles Darwin Foundation

Darwin,
the Galápagos Islands, and how to donate (or better, how not to donate). With a double dose of cognitive dissonance and the illusion of control bias.

Part 1 & 2

Unlock business opportunities
with behavioral science applied to your digital products.

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